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Our story

Timeless elegance, clear forms, coup colour- and material combinations, excellent quality.

In the focus point of LAONI, the modern man and woman stands, who considers important that his or her leather bag, shoe and the matching accessories cannot only be characterized as practical, but also gently make stir and highlight its wearer in everyday life. The collections adjust to the all-time, actual fashion trends, though being original and recognizable. On the table of LAONI, we can find bags, cases, purses and leather jewellery both for every day- and business usage alongside with evening- and occasional guise.



The story

Receiving her degree in 1980 at Moholy-Nagy University of Art and Design, on Leather Specialization. In the first seven years of her career she was working at MOME as an assistant lecturer, was a designer for Sabaria shoe manufactory and in her own workshop she created uniquely-elaborated leather pieces.

In 1989 together with Gábor Pápai she founded her design studio, the ÁP Ltd. Since 1998, they issue their products under the name LAONI – an anagram of Ilona. She was into exciting and unusual fabrication and form shaping when she started to create design mindset bags and midget pieces.

In recognition of her work, in 2017, she received a prestigious applied arts award, the Noémi Ferenczy award.

“Bags are articles for personal use, and beside good design and special or simple forms, it is also inheres that they come in useful and practical formation. I like to create sporty and elegant pieces at the same time for everyday use which can be a part of our wardrobe for several years as a useful and fancied accessory. However, it is a great challenge to create such pieces, which will function as a “jewellery” with smoother, low-key garments, as a determining piece with their extravagant shape or bold colour- and material combination. I also create pieces, which are unique or made in small quantity, but in different colour varieties, so that our customers won’t bump into a similar while walking in the street.”



The process

During production we use selected qualitative Italian commodity and metal supplies alongside with leather or water repellent textile liners. Production takes place in the brand’s Budapest based workroom, in small sequence, with highly qualified professionals and careful handwork.




The studio culture

Erzsébetváros is the smallest, in addition the most populous district of Budapest. It is an elemental part of downtown and at the same time it is the most multi-sided district of our capital as carrying historical importance and not mentioning nightlife, which is the biggest far and near wide. VIIth district has several nicknames, such as Jewish-district or party-district, which clearly represents it’s cultural richness. Erzsébetváros and Dohány street is the home the biggest synagogue of Europe. This district is highly visited by tourists as several sights, restaurants, nightclubs, pubs and shop attracts them.




The city

Budapest as the capital city of Hungary was created in 1873 by the merger of the 3 cities of Pest, Buda and Óbuda. Both its past and present are diverse and colourful. Budapest is the home of several world heritage sites, amongst them Heroes’ Square, Andrássy street and also the worlds’ second oldest underground railway. Nevertheless, as our capital has most thermal baths in the world, it is a beloved touristic centre and destination in Europe.